Change of name to Halim Chew Street Food (From Fatimah Chew Street Food)

At HacheBC.com, we are excited to announce a significant step forward in our brand’s journey — the rebranding of Fatimah Chew Street Food to Halim Chew Street Food.

This name change reflects much more than just a cosmetic adjustment. It marks the evolution of our business from a beloved street food brand into a scalable, halal-certified sauce company prepared for regional and international growth. Here’s the story behind our transition and what it means for our customers, partners, and food lovers everywhere.

Honoring Our Roots

Fatimah Chew Street Food began as a tribute to the traditional flavors of Malaysian Chinese Muslim street cuisine. The name “Fatimah” represented a nostalgic connection to family heritage and authentic, home-cooked dishes that resonated with our loyal customers. As we grew, so did the demand — not just for our food, but for the rich flavors behind them.

Our Char Koay Teow, Kam Heong, Char Ying Yong, and Sweet and Sour sauces became hits, and we saw a clear opportunity to bring these flavors to more kitchens, restaurants, and food service providers.

Why Halim Chew?

With our evolution into a full-fledged sauce manufacturer, we needed a name that could carry the identity of a halal-compliant, professionally packaged product for wider distribution.

Halim — an Arabic name meaning patient, gentle, and forbearing — reflects not only the halal integrity of our brand but also the values behind our food philosophy. By shifting to “Halim Chew Street Food,” we preserve the essence of our heritage while signaling a refined, production-ready product that meets global standards. And of course, he is the founder of HacheBC.com

Building for Market Segregation and Service Excellence

The decision to rebrand was strategic. We are now clearly dividing our business into two segments:

1. Halim Chew Street Food Sauces – A halal-certified product line for restaurants, caterers, and home chefs looking for ready-to-use sauces that save time without compromising taste.
2. Fatimah Chew Street Food (Legacy Concept) – A retail or dine-in concept focused on the nostalgic street food experience.

This segmentation allows us to improve product service, supply chain management, and customer support — especially for our bulk orders, restaurant training, and halal compliance documentation.

The Same Taste You Love, Now Ready to Serve

While the name is changing, the soul of our food remains the same. Our sauces are still made with care, authenticity, and the same recipes that made us a household name. Only now, we’re packaging that flavor into bottles designed for professional and home use.

Whether you’re whipping up a quick Char Koay Teow at home or running a full-service kitchen, Halim Chew sauces are ready to deliver that same depth of flavor and wok hei with every pour.

What’s Next?

We’re rolling out 1kg and 4kg packaging for our top sauces, expanding our training programs for restaurant cooks, and launching in new retail locations. We’re also enhancing our digital presence — so if you haven’t already, follow us on social media and stay tuned for new recipes, promotions, and behind-the-scenes stories.

Final Words

The name change to Halim Chew Street Food is a natural progression in our growth journey. It’s our way of honoring our heritage while building a brand that can serve a broader audience — all while staying true to halal values, product consistency, and flavor authenticity.

From our family to yours — thank you for your continued support.

Halim Chew Street Food. For Old Time’s Sake.

Di HacheBC.com, kami berbesar hati untuk mengumumkan satu langkah besar dalam perjalanan jenama kami — penjenamaan semula Fatimah Chew Street Food kepada Halim Chew Street Food.

Perubahan nama ini bukan sekadar perubahan kosmetik. Ia menandakan evolusi perniagaan kami daripada jenama makanan jalanan yang digemari kepada syarikat sos berskala kecil yang disahkan halal, bersedia untuk pengembangan dalam dan luar negara. Ini kisah di sebalik peralihan ini dan maksudnya untuk pelanggan, rakan niaga dan pencinta makanan di mana-mana sahaja.

Menghargai Asal Usul Kami

Fatimah Chew Street Food bermula sebagai penghargaan kepada rasa asli masakan jalanan Cina Muslim Malaysia. Nama “Fatimah” mewakili hubungan nostalgia kepada warisan keluarga dan hidangan yang dimasak di rumah yang menyentuh hati pelanggan setia kami.

Dengan pertumbuhan perniagaan, permintaan terhadap sos kami seperti Char Koay Teow, Kam Heong, Char Ying Yong, dan Masam Manis juga meningkat. Kami melihat peluang besar untuk membawa rasa ini ke lebih banyak dapur dan restoran.

Kenapa Pilih Halim Chew?

Dengan perkembangan kami menjadi pengeluar sos sepenuh masa, kami memerlukan nama yang membawa identiti produk halal yang dibungkus secara profesional dan bersedia untuk diedarkan secara meluas.

Halim — nama Arab yang bermaksud penyabar, lembut, dan berhemah — mencerminkan integriti halal jenama kami serta nilai-nilai yang kami bawa dalam setiap botol sos. Dengan menukar nama kepada “Halim Chew Street Food,” kami mengekalkan warisan asal kami sambil menonjolkan produk yang sedia untuk pasaran global.

Penjenamaan Untuk Perkhidmatan & Segmen Pasaran

Keputusan untuk menukar nama adalah strategi penting. Kini, kami membahagikan perniagaan kepada dua segmen:

1. Halim Chew Street Food Sauces – Barisan produk halal untuk restoran, katering, dan tukang masak rumah yang mahukan sos sedia guna.
2. Fatimah Chew Street Food (Konsep Warisan) – Konsep restoran atau kiosk yang menawarkan pengalaman makanan jalanan nostalgia.

Dengan pemisahan ini, kami dapat meningkatkan perkhidmatan pelanggan, pengurusan rantaian bekalan, serta menyokong restoran dengan latihan tukang masak dan dokumen pensijilan halal.

Rasa Sama, Kini Lebih Mudah Digunakan

Walaupun nama berubah, jiwa makanan kami kekal sama. Resepi dan rasa kami tidak berubah – hanya dibotolkan secara lebih bersih dan profesional.

Sama ada anda memasak Char Koay Teow di rumah atau di dapur restoran, sos Halim Chew sedia untuk memberikan rasa wok hei yang kaya dan autentik.

Apa Yang Akan Datang?

Kami kini memperkenalkan pek 1kg dan 4kg untuk semua sos utama, menambah program latihan tukang masak restoran, dan meluaskan rangkaian runcit kami. Kami juga akan memperkukuh kehadiran digital – jadi pastikan anda mengikuti media sosial kami untuk resipi, promosi dan cerita di sebalik tabir.

Kata Akhir

Penjenamaan semula kepada Halim Chew Street Food adalah sebahagian daripada perjalanan pertumbuhan kami. Ia adalah cara kami menghormati warisan sambil membina jenama yang boleh memenuhi permintaan pasaran lebih luas – semuanya dengan komitmen kepada nilai halal dan rasa asli.

Daripada keluarga kami kepada anda — terima kasih atas sokongan yang berterusan.

Halim Chew Street Food. For Old Time’s Sake.